Head of CRM and Marketing

Head of CRM and Marketing


  • Develop and maintain online and offline customer funnel monitoring tools (CRM)
  • Setting budgets and targets such as KPIs, CaCs
  • Decide timely Marketing & Brand strategy for the entire company and each division
  • Planning, managing, and evaluating marketing activities with the appropriate metrics that align with the company’s goals
  • Conducting timely market research, and regular monitoring of industry trends, customer behavior & competitors
  • Ensuring adequate technology implementation for Marketing purposes
  • Coordinate regularly with Corporate Secretary and Managing Partners to leverage client acquisition and retention
  • Conduct periodical surveys to measure customer satisfaction and service quality
  • Identify potential partners, clients, and collaborators within the tax and financial industry.
  • Planning Weekly, Monthly, Quarterly and Yearly campaign strategy, and evaluate the marketing campaigns

Minimum Qualifications:

  • Bachelor’s Degree in Business, Marketing, or Related Fields
  • 3-5 years of experience in Sales & Marketing
  • Excellent communication, presentation, and negotiation skills, with high fluency in written and spoken English
  • Experience in leading a high multitude of marketing projects, as well as managing teams and budgets, and conducting market research
  • Prior exposure to the tax industry will be highly advantaged
  • Proficiency in SEO, Social Media, and other online marketing tools, and monitoring tools such as CRM and BI Tools
  • Strong analytical skills, with adeptness in reading customer behaviors and market trends
  • Strong leadership, communication, and interpersonal skills with a keen ability to build strong relationships with clients and team members

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